Google buys radio ad company

Google has purchased dMarc Broadcasting Inc, a radio ad company for a total of $1.14 billion payable over the next three years.

Radio (and TV) ads can definitely run on the same model as Adwords:

1) Advertiser submits ad
2) Ad checked for quality & relevance
3) Advertiser bids for its ad to run, on a station, in a timeframe
4) The ads of the highest bidders run

This might lead to a boom in DIY ad-making software and budget services. And if ads are more random, or relevant, the viewers might have a better experience...

Kinda funny that, as NewsCorp goes internet, Google goes traditional :)