NYTimes: AdSense pays 78.5c in the dollar

They do not say who told them, but the secret could be out. Many had guessed the figure to be more like 50%.

Google.com and the company's foreign search sites contribute more to Google's bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

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