Chmoogle told off

Earlier this week, Google formally objected to the company's name because "Chmoogle" sounded too much like Google. From Google's perspective, the fact Chmoogle is also a search engine makes it even more likely people would confuse the two entitites. Chmoogle specializes in locating material about chemistry.

Emolecules, as Chmoogle is now known, claims Google's trying to stop any company from creating a brand name that uses the 'oogle' part of the Google name.

But how does this supposed Google oogle witch hunt explain active Web sites like Boogle; Doogle Photo seems to be going strong, Foogle, or Hoogle?

Google's Rose Hagan, senior trademark counsel, explained during an an interview that Google usually only targets search engines with a similar-sounding name, so Doogle Photo might not warrant their attention.

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