Adwords announces DayParting & Scheduling

Apart from legitimate uses, ad competitors will now be able to engage in sniping - by stealing the top spot for one hour a day, without the opposition realising it...

The new features will allow advertisers to schedule the ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.

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