Yahoo sued over Google keywords

It's getting a bit boring. It's about time the US Trademark Office added new rules to cover PPC advertising, and make bidding on competitor's trademarks either legit or not...

In the Yahoo! case, JP Enterprises says that Yahoo!, HDVE LLC, Spark Networks and Insight Direct USA are guilty of trade mark dilution and infringement. It claims that anyone typing "www.lovecity.com", "lovecity" or "lovecity.com" into the search engine is presented with adverts on the side of the page detailing the services of the named competing companies.

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