AdWords Landing Page Algorithm

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Before Google launched the latest incarnation of the landing page algorithm, Google had human evaluations of ads and their landing pages, to determine what people thought was a good user experience, and what made for a poor one. I asked Michael Mayzel from Google on how this tied in with the end result of the current landing page algorithm. "We first start with human evaluators and end user feedback to determine a sample of landing pages that provide a low quality user experience. We then build computer algorithmrithms to accurately detect similar types of pages, verify the accuracy, and then deploy those algorithmrithms to evaluate all advertiser pages," Mayzel said.