Adwords Reporting by the Hour!

This is one of those nice touches, something I never thought of myself, but now that it is there, I can't wait to use it!

What are hourly reports? How do I run one?

Hourly report views provide data about your account or campaign performance on an hourly basis across a 24-hour period. This helps you see how well your account or campaign is performing at different times throughout the day. You can use these insights to schedule your ads for the hours during which they are most likely to receive the greatest number of impressions and clicks.