Poor landing pages = higher Adwords costs

Google may have decided that the folk doing click arbitrage have the capacity to pay more per click - so that Google can have some of their easy profits.

Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages.

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