Monday, August 21, 2006

AdWordsAdvisor2: How Currencies Are Converted

This was previously a secret:

"For competitive reasons, our AdWords product team does not want to release the source of our currency conversion calculations."

Now, in response to questions at WMW, AdWordsAdvisor2 says:

"To convert currencies for ad ranking, we receive a daily feed from Citibank and use the average of the buy and sell prices to determine the exchange rate."

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