GoogleMaps Adds Coupons

In an effort to prove that online ads actually do lead to brick-and-mortar purchases, Google today will start allowing merchants to distribute printable coupons via its mapping service, Google Maps.

For the new service, merchants that wish to distribute coupons can arrange to have an icon placed next to their listings on the Maps page. Users can then click on the icon to load and print the coupons. Currently, Google displays listings of businesses--gleaned from directory services and merchant submissions--alongside its map of an address.

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