What should Google do next?

Technorati founder Dave Sifry, Gawker Media publisher Nick Denton, founder of Findory Greg Linden, and Blogads founder Mr. Henry Copeland were each asked what they would do if they were the CEO of Google. My favourite is:

Nick Denton, publisher of the blog network company Gawker Media, wrote in an e-mail, "I would get search working, because the results are cluttered with commercial rubbish that ought really to be in the advertising zone. Try doing a search in a category such as travel, for instance, for Barcelona hotels. It's useless."

Denton wrote that Google search results would improve if they included links to archived newspaper, magazine and blog articles. "Buy the digital archive rights to every publication in the country. Buy Lexis-Nexis if necessary," he wrote.