$25 new merchant bounty for Checkout

Poor Google now have to decide whether to leave it as a fine, but minor accomplishment that they forget about (as in Froogle & Google Answers), or do they keep promoting it and throwing cash at it - like offering $25 per new merchant?

I think they should make it free for well past Xmas, offer $100 per new merchant, and actually go and sell it to merchants, rather than relying on merchants hearing about it. Ads on TV... definitely. Forget about taking on PayPal, but concentrate on replacing the likes of 2CO.