Newspapers, radio, what next - Billboards??
Google have patented it, so it may happen - bid to have you ad on a digital billboard. I love it, imagine being able to flash your ad for 30 secs in Boulder, Colorado, to anyone happening to drive by....
BTW, the patent is a bit simple and silly - only showing ads for product lines that are in stock. How often do you see an ad for products that are out of stock (damn, my 7-11 is out of Marlboros... bugger, my Ford dealer has no cars left)? And who cares, because if it is out-of-stock, it can actually make you desire it more!



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