Google Buys in-game ads firm Adscape Media

According to business publication Red Herring, Google has reached an agreement to purchase Adscape Media for a cool $23 million.

Adscape, a company that officially launched in February of last year, hasn't firmly established its position in the in-game advertising market and the company has not gotten the kind of attention that Massive, IGA or Double Fusion have received, but what Adscape does give Google is some interesting technology patents. And with Google's vast resources, the company could no doubt leverage the in-game ad tech to eventually gain a solid foothold in the space.

More here. Maybe soon AdWords customers can place their ads within videogames!