Bye Bye to Froogle the brand

The bosses at GOOG probably had their doubts about this from the start, using a "joke" name. Frugal literally means cheapskate (bad move), and sites that try to pass themselves off as Google tend to be named something "oogle".

But on the other hand, is it just a way of generating some publicity via a name change?

It is now called Google Product Search. How long before Google integrates these verticals properly? If I search for "ipod" why can't I have Froogle results mixed in with general search results? Or at least an option to go there...