Mobile phones should be free!

Google CEO, Eric Schmidt, has been promoting a cool idea: get a free mobile phone if you are willing to watch Google's advertisements. As an extention of those free internet services that went broke a few years ago, Google thinks it can provide a service with physical costs and overheads for free, funded by advertising. Sure, the search engine has physical costs and overheads, but relative to the income they are cheap. Mobile phones and phone calls are not cheap, and it would take a lot of ads to pay for them.

Furthermore, unlike TV that already has a captive (couch-bound) semi-comatose audience, phone users will just do something else while the ad plays.

DUMB IDEA GOOGLE CEO!