New, non-evil informal tagline

Google has never had an official, snappy tagline. It has had "do no evil" - but that's really for internal purposes. And it has had:

Google's mission is to organize the world's information and make it universally accessible and useful.

...but that isn't snappy.

Now they have a new one, albeit one that won't be heard by many of their customers:

Search, Ads and Apps