Trademark Trial set for November

A lawsuit from four years ago has finally been scheduled for trial, and observers are saying it could threaten Google’s revenues like no other legal challenge has so far.

Google would rightly be worried about this. If they lose the case, then not only does some of their revenue go down the drain, but making sure that nobody can bid on competitor's trademarks would be a very expensive, time-consuming nightmare. For example, Google's competitors would run into the thousands, with new ones arriving every week.