YouTube anti-piracy tool coming in September

"The video recognition technology will allow copyright owners to provide a digital fingerprint that within a minute or two will trigger a block from YouTube whenever someone tries to upload a copyright video without permission". More...

This might not be enough, for it requires copyright owners to actively place the fingerprint into their content. If there was a global standard for this, without being run/designed by Google, then it would work fine. But as a Google-only thing, many content owners might prefer just to sue YouTube...