Android: cell phone software / alliance

Google is turning that old adage "if you can't beat'em, join'em" on its head. They are saying:

We can beat you, but it'll be even easier if you join in.

It's almost like a Trojan horse - Google knows it has the brand and brains to make the best and most popular apps. What it doesn't have is access to the platforms - the social networks and cellphones - so it has created an open source universal platform that appeals to potential partners, with no strings attached. Once adopted, Google will waltz in with its superior products, and steal the show.

The future of apps is who have you heard of, and who do you trust. I suspect Apple will be quietly creating some apps as we speak...

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