Wednesday, May 30, 2007

GreenBorder acquired

By running unknown code in such a "time-out" setting, where the content remains isolated from a local host and any trusted network it is connected to, GreenBorder claims to prevent malware programs from delivering their nefarious payloads.
Google may have also like that the software will work with FireFox, and that they offer a free consumer version - Google loves to giveaway products (witness Picasa & Urchin)

Tuesday, May 29, 2007

Bye bye to (some) MFA sites

At long last Google are about to do something about their bastard step-child, the Made-For-Adsense (MFA) site. It surely can't be too difficult to detect them - they contain multiple blocks of Adsense code, no links to useful resources, sparse content, and usually no contact details. They tend to be on domains with hyphens in them, and tend to get all their inbound links at once. As of June 1, Google will begin a purge of these from their index and/or removing them from the Adsense program:
Google says the clean up will affect the Internet, primarily by cleaning up search results so that users don't click through to a site filled with ads but with no content to support the ads.

Monday, May 28, 2007

Trademark Trial set for November

A lawsuit from four years ago has finally been scheduled for trial, and observers are saying it could threaten Google’s revenues like no other legal challenge has so far.
Google would rightly be worried about this. If they lose the case, then not only does some of their revenue go down the drain, but making sure that nobody can bid on competitor's trademarks would be a very expensive, time-consuming nightmare. For example, Google's competitors would run into the thousands, with new ones arriving every week.

Saturday, May 26, 2007

Feedburner for $100M?

Seems that Google has made a serious offer, and it would be a great fit, regardless of whether it was re-branded Google or Blogger.

Thursday, May 24, 2007

Adwords bans essay writing services

The ban comes because, according to the BBC, “There have been complaints from universities about students being sold customised essays on the internet.” In other words, some students “write” essays for school by providing a company with their credit card information, as opposed to typing out thirty pages.

Wednesday, May 23, 2007

Google Invests in Genomics Firm

In the news today:
Google Inc. has taken a small stake in a biotech company that was co-founded by the wife of Sergey Brin

It has invested $3.9 million in the company, called 23andMe Inc., giving it a minority stake in the start-up.

23andMe is a privately held company that promises to help consumers understand and browse their own genetic information.
This raises two interesting questions:

1) Would Google be interested in this if it wasn't associated with Brin's new wife?
2) Google's mission is to make information accessable - will they one day tell us that everything in the universe is information, so therefore they will invest in anything?

Sunday, May 20, 2007

Google to offer IP blocking

Starting soon, AdWords advertisers will be able to block any IP addresses they suspect of fraudulent behaviour. And before July, Google will offer an interface for advertisers to report click fraud and request investigations.

According to Google 10% of clicks they receive are fraudulent, but only 0.02% escape Google's filters.

Saturday, May 19, 2007

New Universal Search

I don't see it here in Australia yet, but Google is rolling out a new navigation bar for their "universal search". Details here.

As well as this, there will be a greater level of related search results appearing amongst the regular SERPs (ie image, blog, finance, maps).

A great way to pass some time sightseeing...

FlickrVision - shows you pics as they are being uploaded, and shows on a Google map where the uploaderer is located. It's a bit bandwidth heavy, but a lovely place for some random time out

Wednesday, May 16, 2007

CEO: We won't buy news organizations

I should hope not. Imagine if Google owned the NY Times, and still operated Google News. Schmidt recently said:

"We made a decision to focus primarily on user-generated content, and not on businesses where we would own the content"

Tuesday, May 15, 2007

GMail usage up 30% in 1 year

That's pretty slow by Google standards, but it means it still stays a little bit exclsuive for us "in the know".

GMail has a much lower market share than the competition:

Yahoo 4.5%
Hotmail 2% (down from 2.5% because it is so crappy!)
GMail 0.34%

GMail users tend to be younger and more affluent...

Found here.

Sunday, May 13, 2007

Adwords Qualified Company - Now Available to All

Until now, the ridiculous situation was that Canadian companies were unable to qualify for this status (as well as many countries in other parts of the world). The good news is that Google has finally fixed this, allowing companies from Canada to qualify - and it appears every other country as well...

Saturday, May 12, 2007

New, non-evil informal tagline

Google has never had an official, snappy tagline. It has had "do no evil" - but that's really for internal purposes. And it has had:
Google's mission is to organize the world's information and make it universally accessible and useful.
...but that isn't snappy.

Now they have a new one, albeit one that won't be heard by many of their customers:
Search, Ads and Apps

Friday, May 11, 2007

Sydney Aerial Pics Released



Whereas previous resolutions would show humans as dots at best, we have glorious new visuals of Sydney courtesy of Google Maps, as taken on Australia Day 2007.

Read more at The Age.

Tuesday, May 08, 2007

Paused Ads continuing to show

It is affecting enough people for there to be an online discussion - some ads are still receiving clicks days are being paused in AdWords:

The Mighty G is telling affected customers:
... I'm sorry to hear that you've had trouble with your Google AdWords campaign. I understand your paused campaigns are accruing clicks and impressions. Our engineers are currently working to solve the problem and hope to reach a resolution shortly. We appreciate you for your patience.

Once this issue has been resolved by the engineers, please be assured that any applicable credits will be automatically processed.

Monday, May 07, 2007

YouTube snitches on Fox uploaders

Putting a copyrighted video on YouTube is illegal, despite what the average user might think if they didn't read the fine print. Google has handed over the details of two folk who uploaded shows like 24 & the Simpsons to the U.S. District Court for the Northern District of California... They will suffer heavily, I presume, to help stem the tide of videos that YouTube is famous for.

Sunday, May 06, 2007

New Australian Directions Service a Little Wayward

As a test, The Age entered Shelbourne Hotel at 200 Sussex Street and Google's Sydney headquarters at 201 across the road, and sought directions.

The resulting directions were a "10.4-kilometre scenic detour that involves crossing the Harbour Bridge twice". As Google says (which is why all their products are) - it's a beta, there will be the odd mistake.

Saturday, May 05, 2007

Here come the Gadget Ads

Basically anything that you can build on a web-page can now appear inside your ads that show up on the AdSense network. This includes things like flash ads, video ads, real-time feeds, and transactional functionality.

This is definitely the future, and is a great leap forward for Google & the industry (the other big 3 search engines will no doubt be not far behind).

However, just as we saw last week, when a few AdWords ads led to nasty sites - expect the potential difficulties to multiply. If an ad includes 1000 possible options inside it, via drop-down boxes or the like, is a Google staff-member going to test each one to make sure nothing nasty happens? And what if the ad pulls in content from elsewhere?

Fingers-crossed that nasty sites don't decide that paying for traffic can be profitable!

Thursday, May 03, 2007

#1 Search Term on Google is....."yahoo"

Well, it's not a direct admission from Google, but evidence is at Daily Domainer.

It's because a huge number of web users use the Google search box for navigating the web, as if they have no idea that their browser has a spot for entering URLs, as well as a new gee-whiz function called "bookmarks".

And Yahoo is the second most popular destination after Google, so thankfully not everyone who wants to go to Google, goes to Google and searches for Google...

Tuesday, May 01, 2007

What to do with Performics??

Google are buying DoubleClick, and the deal includes Performics. This gives Google a difficult choice (or a wonderful opportunity). There are many aspects of Performics that are in common with what Google already does:

- search engine optimization
- search engine marketing
- affiliate marketing

If Google keeps Performics, then according to Mark Simon they should convert the SEO & SEM aspects to Google only services, that ignore Yahoo, MSN and Ask. Otherwise it would be very, very difficult to offer a well-rounded service that didn't favor Google over the other search engines.

You could also expect them to ban all AdWords affiliate promotion of Performics merchants.

Given the level of consolidation presently occuring, I would think that Google could get a great price, and save a lot of dilemnas, if they just sold Performics - expect an announcement sooner rather than later.