Blatant Rule Breaking in Adwords

Check out this US search result for a very popular keyword "ringtones" (click on it to see the full size)



Loads of ads from the same advertiser - something that Google does not allow.

There is an ongoing discussion at WebMasterWorld concerning Google's role in this, highlighting the possibilities of Google deliberately letting this happen to increase revenue, or perhaps just failing to police this any more because they don't care:
http://www.webmasterworld.com/google_adwords/3520638.htm