All Your Budget Is Ours

Adwords will be rolling out a "feature" in which all an advertisers unused budget will be spent on keywords of Google's choosing. This might be ok for some, but there are others who bid $10 but pay 5c, and those people often necessarily have budgets way higher than they are comfortable with.

Google say it is opt out, but I really hope they see commonsense and make it opt in before they launch it! More...