Google Content Lawsuit

Most Google lawsuits are frivolous, but I'm all for this one. Almost everytime I create a new campaign in Adwords, because they do not prompt me to do so, I neglect to find and deselect the Content Network option. Consequently I check in a day or two later to see all these worthless clicks I have paid for. In my business, the content network converts so poorly, I never want to use it.

The lawsuit alleges that by not offering the option to opt-out of the Content Network, which is universally acknowledged as performing poorly relative to the Search Network, Google are being unfair.

At SEW they have a page-by-page description of the campaign creation process:

The advertiser uses the third screen to add the first set of keywords. No mention of content, but a potentially misleading line: "When people search Google for the keywords you choose here, your ad can show." A perfect place to clarify that ads can also appear on AdSense site pages.

http://searchenginewatch.com/showPage.html?page=3629264