Google Profiles arrives

Another part of Google’s master plan has quietly debuted on a couple of their sites: Google Profiles. Most easily accessed at the moment through Google Maps (look for the “My Profile” link in the top menubar if you’re logged in to a Google account), they’re also currently integrated with Google Reader (”Settings” and then “Friends” will take you there). Google promises that Profiles will link up other Google products as well, though as yet they’re not saying which ones or how quickly this will happen.

This could be a key piece to Google's downfall, or total domination, I'm not sure which.

Imagine your Facebook profile, but other people have indirect access (or direct with your permission) to all your information transactions - searches made, blogs read, pictures uploaded, who your friends are, who they know, what you ate for breakfast...

At some point, people will feel that Google own who they are, and they might baulk. Up until then, they'll probably love the integration.