I was really surprised when Google purchased Aardvark, considering they’d already given up on the questions and answer game years prior with Google Answers.

Still, I persisted with it, because I like to help people out. But because my expertise was based on keywords found in my Gmail account, rather than my true expertise, most of the questions I received were not suited to me. And when I didn’t respond to a question immediately, and it gave up on me, I felt like I had missed out. It constantly left me feeling disappointed 🙁

So, along with all the other Labs projects, Aardvark is ending at the end of September. I’m guessing that such an automated system, with no monetization, probably didn’t have any staff to make redundant!