Aussie Minnow Takes On AdSense

Many, many, many thousands of Google Adsense users have had their accounts suspended by Google. 99% of the time it is due to newbies not managing to navigate and abide by the numerous rules that must be obeyed. That Google does little to remind you of them, and makes their discovery moderately difficult seems to be a deliberate tactic.

Why would they make it so hard? Well for most businesses 80% of the income comes from 20% of the customers. Big customers will put the effort into abiding. Minnows might not, and Google’s automated system will catch them out. It’s an exclusive club, open to everyone.

Which means Google avoids dealing with customer service (one of the biggest costs when everything else is automated) for accounts that make them next to nothing.

Unfortunately this means collateral damage – SME customers who missed a rule or somehow get to to be suspended unfairly. I’m not sure if Rusty Compass is a minnow or SME, but in Australia there is a law that protects it from bullying:

Mr Bowyer’s complaint to the Australian Competition and Consumer Commission will accuse Google of unconscionable conduct – a legal definition that refers to harsh or unfair behaviour by a stronger party over a weaker party.

In the USA the only option would be to get a judge to define Google’s advertising products as a utility – utilities are required to make themselves available to anyone who pays their bills.

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