Google is trying out a new AdWords format, in which searchers can sign up for newsletters from within an ad. If you are signed into your Google account, the form is pre-filled with your email address.

I’m wondering how this fits with Google’s own landing page guidelines. Obviously the ads are not landing pages, and the advertiser is probably still required to have the information on the site the ad points to… but the guidelines state

If you do request personal information, provide a privacy policy that discloses how the information will be used.

If the searcher subscribes, they just see this:

No immediate opportunity to see a privacy policy.

Original story at Search Engine Land